SpotInsights

Transforming complex behavioral data from 21 million Malaysian users into actionable marketing strategies through — interactive dashboards, regular reports, and expert consultations.

Your users are not a statistic

Problem Statement

Traditional market research falls short because:
  • It relies on static demographic data rather than actual user behaviors
  • Creates assumption-based strategies rather than evidence-based decisions
  • Struggles to track dynamic behavioral patterns across fragmented data sources
  • Delivers outdated insights that don’t capture near real-time market changes

Users are individuals with dynamic behaviors and changing needs.

Let SpotInsight do the heavy lifting in transforming complex behavioral data into actionable marketing strategies.

Interactive Dashboard

Interactive Dashboard

  • Real-time access to audience insights
  • Custom filters and segmentation tools
  • Visual representation of key metrics
  • Daily updated behavioral data
 
  • Real-time access to audience insights
  • Custom filters and segmentation tools
  • Visual representation of key metrics
  • Daily updated behavioral data
Regular Reports

Regular Reports

  • Weekly trend updates
  • Monthly deep-dive analysis
  • Quarterly strategy recommendations
  • Competitive landscape analysis
Competitive Analysis Dashboard

Competitive Analysis Dashboard

  • Monitor competitor market presence
  • Track user behavior across competitive landscape
  • Generate comparative performance reports
  • Identify market share opportunities
Consultation Sessions

Consultation Sessions

  • Direct access to our experts
  • Strategy planning workshops
  • Regular review meetings

What to expect from SpotNow

Products & services

How it works

Our Process

Talk to an Expert

  • Data Collection

    • Access behavioral data from 21 million Malaysian users
    • Partner with Malaysia's top mobile operators and fintech companies
    • Ensure PDPA compliance and data privacy
    • Daily data refreshes for current insights

  • Analysis And Processing

    • Clean and standardize multiple data sources
    • Apply Al algorithms to identify patterns
    • Generate actionable insights
    • Map competitive landscape

  • Expert Review

    • Staffed data scientists that help interpret data findings
    • Marketing experts that translates data into strategies
    • Regular consultation to align with your goals
    • Direct path to implementation via SpotLeads and SpotMagnet.

  • Data Visualization and Reporting

    • Observe trends in near real-time
    • Track your competitors' user behaviors too
    • Use filters to show only insights that matter
    • Stay up to date with routine reports

How SpotInsights supports your business

benefits

    Predictive Abilities

    • Identify opportunities your competitors might have missed
    • Track behavioral patterns that reveal genuine purchase intent
    • Map customer preferences across their entire journey
    • Transform insights directly into targeted campaigns via SpotLeads

    Keeping Up With Trends

    • Daily refreshed data from 21 million Malaysian users
    • Capture emerging opportunities before your competitors
    • Track market changes as they happen
    • Generate routine reports across various timescales / See trends in near real-time

    Precision Targeting

    • Move beyond basic demographic segmentation
    • Identify high-value customer segments based on actual behaviors
    • Create more relevant, contextual marketing campaigns
    • Seamless implementation through SpotCampaigns

    Competition Intelligence

    • Track your competitor's user behavior to gain competitive edge
    • Identify market gaps and opportunities
    • Benchmark your performance with industry leaders
    • Make data-driven commercial decisions

    Consultative Services

    • Benefit from our dual approach: data & creativity
    • Regular consultations with our SMEs
    • 10+ years of data-driven customer engagement
    • Transform complex data into actionable marketing strategies

The MarTech partner you can rely upon

Why Spotnow

  • Premium data partners

    • Privileged partnerships with Malaysia’s leading data anchors
    • Daily refreshed behavioral insights
    • PDPA-compliant data governance

  • Meet our experts

    • 10+ years in data analytics
    • Enterprise-level experience
    • Industry-specific knowledge
    • Proven track record in data science and marketing

  • Seamless Integration

    • Direct connection to SpotLeads for lead generation

    • Implementation support through SpotCampaigns

    • Minimal disruption to existing operations
    • Flexible engagement options

Let's get started!

See how behavioral data can transform your marketing strategies.
Talk to an expert

    Initial Consultation

    • Free assessment of your needs
    • Understanding your business objectives
    • Customized solution presentation

    Quick Setup

    • Dashboard configuration
    • Onboarding Session
    • Initial data analysis
    • Integration planning

    Ongoing Support

    • Regular strategy sessions
    • Performance reviews
    • Continuous optimization
    • Implementation guidance